Funnel Design: It’s You not Me

Funnel Design: It’s You not Me

In this first piece in a series deconstructing the elements of marketing funnel design, we are going to explore the ideas behind the customer journey and it all starts with AIDA. Awareness (Attention) – Interest (Consideration) – Desire (Decision) –...

Meet F&G at #BristolTechFest

We’re stoked to say F&G is taking part in Bristol Technology Festival (#BristolTechFest). It’s a week-long celebration of the inclusive, collaborative and varied ecosystem that is Bristol Tech. If you’re a business and/or marketing leader looking for inspiration...