ACCOUNT BASED MARKETING

Proactive account development campaigns to deepen relationships at key accounts, based on co-ordinated sales & marketing approaches informed by sales team and customer insight.

account based marketing

BENEFITS?

  • Better relationships with and intel on key clients.
  • Sales and marketing teams work more closely together pooling resources and creating impact collectively.
  • Creative input to fuel plan creation.
  • Programme management support means you can focus on ABM activities rather than on developing processes, documents admin and reporting.