ACCOUNT BASED MARKETING
Proactive account development campaigns to deepen relationships at key accounts, based on co-ordinated sales & marketing approaches informed by sales team and customer insight.
- Better relationships with and intel on key clients.
- Sales and marketing teams work more closely together pooling resources and creating impact collectively.
- Creative input to fuel plan creation.
- Programme management support means you can focus on ABM activities rather than on developing processes, documents admin and reporting.